
Did you know…Scams targeting Americans are on the rise – since 2020, the FBI has received 4.2 million+ reports of fraud, resulting in $50.5 billion in losses.
Introducing deepfakes. Deepfakes can be altered images, videos or audio. They may depict people you know – including friends and family – or public figures including celebrities, government officials and law enforcement. Here is a common example of a deepfake depicting Mark Zuckerberg.
Thanks to generative adversarial networks (GANs), deepfake technology can now create hyper-realistic digital faces, cloned voices, and manipulated videos that are nearly impossible to distinguish from real people.
How to Detect a Deepfake – Always Look for Inconsistencies
- Are any of the facial features blurry or distorted?
- Does the person blink too much or too little?
- Do the hair and teeth look real?
- Are the audio and video out of sync?
- Is the voice tone flat or unnatural?
- Does the visual show odd or unnatural shadows/lighting?
What You Should Do To Stay Safe
- Stop and Think before sending money or sharing personal information to anyone online
- Verify the legitimacy of people and requests by using trusted numbers, official websites and online reverse image tools
- Create codewords or phrases between loved ones to confirm identities
- Limit your digital footprint
- Never repost videos or images without verifying the source
If you have questions or need assistance, contact a member of the Admiral team.

